Our Mission
A better choice for your body. A better choice for the planet.
Start your glow-up from within.
The Origin Story
We asked one question:
Why is plant protein always so... bad 🤬?
Chalky texture. Weird aftertaste. Full of disguised sweeteners. More fillers than your ex's Tinder profile.
So we flipped the script and read it backwards.
We’ve reformulated lupin to create a clean tasting, easy to use protein.
Natural lupin protein isolate with zero other ingredients or additives.
Lupin protein builds strength, digestion, and long-term wellbeing.
LUPIN GOLD
About Us
Lupin Gold wasn't born in a corporate boardroom. It started with a casual chat between Kobi, myself, and one of the Lupasaurus founders (through Kobi's connection). After they asked us to help with marketing, we tried the product ourselves and instantly knew we'd struck gold. It felt right, worked beautifully, and showed incredible potential. Soon after, we were offered founding team positions at Lupasaurus and we jumped at the chance.
We were already running Enkindle (which we still do), having left behind unsatisfying part-time jobs and modest academic results (sorry Mum). Through Enkindle, we help Australian businesses grow from small operations into their next phase—and we love it. But Lupin Gold is different: it's deeply personal, aligning perfectly with our values and lifestyle.
While Lupasaurus remains our official trading name, "Lupin Gold" captures our essence perfectly: clean, premium quality. No frills, no hype—just honest nutrition that delivers results.
The potential is enormous. We envision Lupin Gold becoming a global household name in nutrition. We have big plans for the future, but first, we need to establish our foundation.
We've taken lupin—a previously neglected legume due to its taste limitations—and transformed it into something genuinely delicious (thanks to a brilliant innovator who's far smarter than us).
Lupin is an extraordinary ingredient, though it can be harsh without careful, precise processing from the team at Wide Open Agriculture. The Lupin Gold you see today results from thousands of hours in the lab, where the crew refined and perfected the process of unlocking Australian sweet lupins' full potential. We didn't just create a better lupin product—we created one that people genuinely enjoy using and that will enhance their lives.
Harvie Williams
Co-Founder & Managing Director – Product, Operations & Web
I take Lupin Gold every day - usually 40–50g, but even a smaller serving does the job. It’s clean, doesn’t mess with my gut, and it’s something I actually look forward to.
Bit of an overshare (🤷) - I had a hair transplant recently (very recently, it’s still in the awkward phase) (no, not in Turkey), and started taking meds to keep the rest from falling. But they tanked my libido. Not ideal. Lupin Gold’s naturally high (and unbeaten) levels of arginine helped a LOT - arginine boosts nitric oxide, which improves blood flow and circulation. That's my probelm solved. Not a science lesson - just my personal experience and what I can put it down to... And now you know more about me than some of my friends.
Kobi Martin
Co-Founder & Managing Director – Brand, Marketing & Community
It all began during my holiday in Indonesia when I received a 30-minute WhatsApp call from a family friend about his brother Liam's wild new idea. I casually mentioned to Harvie that we had a potential new client (for Enkindle). A few weeks later, we found ourselves staring at each other thinking, "What have we just stumbled upon here?"
Fast forward 12 months. After countless late nights, working weekends, and enough caffeine to alarm any doctor… Here we are. Chapter 1 has begun. No matter where this journey leads, I'll always know we made the right decision. That initial spark of excitement we felt after our first meeting with Liam still burns bright today.
🌏 “Buy Lupin Gold, it's pretty good.”
Kobi Martin
