Lupin Gold didn’t come out of a corporate boardroom brainstorm - it kicked off with a random chat Kobi and I had with one of the Lupasaurus founders (Kobi had a connection). We were asked to help with the marketing, gave the product a crack ourselves, and knew we’d stumbled onto a "gold" mine. It felt clean, it sat well, and it had legs. Not long after, we were offered a spot on the founding team at Lupasaurus - and we backed it.
We were already deep into running Enkindle (which we still do), after quitting our 9-5s (that we hated) (we work much longer hours than that now). We wanted more out of business - something with a bit of heart. With Enkindle, we help Aussie businesses grow from small-time to serious, and we love it. But Lupin Gold is personal. It’s bang-on with everything we’re about - health, fitness, looking after your body, giving back to the land, and, one day, working with WA farmers doing things the right way.
Lupasaurus is still the name on the books, but "Lupin Gold" just sounded like what it is - clean, premium stuff. The good gear. No bloat, no hype, just fuel that does what it says it will.
There’s big potential here. We want to see Lupasaurus becoming a household name in nutrition, globally. There’s plenty more we want to bring you - but first, we need to get this thing moving.
We’ve taken lupin - the same gritty, grainy you may already know - and turned it into something that actually tastes great (a great man much smarter than us is who you - and we - have to thank for that). It wasn’t a fluke. It’s taken a stack of testing, a bit of stubbornness, and a real understanding of how to make plant-based protein smooth, not sandy. We wouldn’t touch half the other lupin stuff on the market (no hate - it’s a super-nutritional plant - but anything that hasn’t been crafted like ours is still too gritty for us). That’s why we made our own - to fix it, and share it. We didn’t just want to make a better lupin product - we wanted to make the one people actually enjoy using.
