We’re not just making protein—we’re making a better way to feed people.
That means fewer resources, less waste, and more integrity.
Lupin Gold was born in Western Australia, where lupins grow like legends and sustainability isn’t a trend—it’s a responsibility.
No shady supply chains. No rainforest clearing (yes, this could help save the Amazon). No "greenwashed" gimmicks.
Just simple, clean, local production designed to be kind to your body and the planet.
The Lupin Advantage
✓ Grown in WA - Aussie-farmed lupins = traceable supply chain, and no deforestation drama
✓ Nitrogen-Fixing Legends - Lupins enrich the soil as they grow, naturally restoring nutrients without synthetic fertilisers
✓ Water-Light Crop - Lupins require significantly less water to grow than other plant or animal-based proteins
✓ Minimal Processing - Fewer steps. Fewer ingredients. Fewer emissions
✓ Made to Last - High shelf life = less waste = better for everyone
Packaging & Ethics
We’re working towards recyclable, low-impact packaging that keeps your protein fresh and your conscience clear.
We're also proud to partner with Wide Open Agriculture (WOA) - a company committed to building regenerative food systems from the ground up.
Our Promise
We’re not perfect (yet). But we’re damn committed.
As Lupin Gold grows, we’ll continue to improve how we source, package, and ship-because strong humans and a healthy planet shouldn’t be a trade-off.
In the long run we want to be able to swap out Soy for Lupin to help save the environment, are going to join us?
TL;DR?
Lupin Gold is protein that:
✓ Grows clean
✓ Gives back to the earth
✓ Doesn’t trash the planet
✓ Feeds your strength without feeding the landfill
Now that’s Oddly Effective.
The Takeaway
Lupin Gold isn’t just the next big thing. It’s the best thing-nutritionally, ethically, environmentally, and surprisingly... tastefully.
Strong humans shouldn’t come at the cost of a weak planet.
